Now Create AdWords Accounts in MCC without email addresses!

Google has added a new feature in their My Client Center (MCC). This feature will allow AdWords advertisers to create new AdWords accounts without login or password. This means now Google AdWords clients can create new AdWords accounts within the MCC without having to create email addresses and passwords exclusively for each new account.

They also provided tips on how to use the feature:

To create an optional-login account in AdWords – Click on the "Create Account" button within your MCC, then complete the three required fields: account name, time zone and currency. You’ll also see a collapsible link to “Invite another user (optional),” which provides the option to invite a user to the account. Even if you opt not to, once you click "Save", you'll have a new, live account.
For users who want an account to have a login – You can either “Invite another user (optional)” during the account creation process or follow the normal process for inviting a user to an AdWords account: go to the “My Account” tab, click on “Account Access” and choose the link “Invite other users”.
Notifications for optional-login accounts – Red Alert Account Notifications (such as billing notifications or policy violations emails) will be sent to the email address associated with the MCC. For non-red alerts, make sure you’ve opted into notifications on the "My Client Settings" page at the MCC level. You also may opt into performance suggestions and newsletters specifically for the optional-login account. Such notifications will be sent to the email address associated with the MCC.

More information can be found at the AdWords Help Center and the MCC section there.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.