The official Google blog says, "And we got to thinking: what if email was delivered via a Rube Goldberg machine, but instead of gears and levers, people on everything from bicycles to submarines brought messages from one place to another? So we had a little fun with a collaborative video depicting just that (well, not the submarines)."
The official GMail blog says, "A few of us on the Gmail team came up with an idea to stitch together a bunch of video clips that all share one element: someone hands the Gmail M-velope in from the left of the screen, and hands it off to the right."
"What does this have to do with email, you may ask? Well, you can see this as a symbol of how email connects people from all over, making the world feel a bit smaller. Or you could think of it as a metaphor for mail exchange servers, Simple Mail Transfer Protocol (SMTP), and all of the technical steps involved in getting a Gmail message around the world from one inbox to another. But, really, we just wanted to have a little fun."
Some basic rules apply:
- Keep it under 10 seconds
- Make sure the M-velope is clearly visible and make sure it enters from the left of the screen and exits from the right (envelope can be downloaded from http://mail.google.com/mail/help/gmail_video.html)
- Don't worry about audio, we'll put music over the final video
- Visit the Google Mail Help Discussion for more tips and tricks
Go to YouTube to view a sample the folks of GMail have created.
Remember the last date of submission is August 13. For submission details, go to GMail Video and the video can be viewed on the GMail homepage on August 20.