In an effort to provide detailed picture of invalid click activity in advertisers account, Google, few days back announced the launch of “invalid clicks” and “invalid clicks rate”.
This time, Shuman Ghosemajumder, Business Product Manager for Trust & Safety, Google, is back with a quick update on invalid clicks:
"We also think there is more the industry as a whole can do to promote transparency on the issue, which is why we're participating in the Industry-wide Click Measurement Working Group. The effort is coordinated by the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)."
The Interactive Advertising Bureau (IAB) incorporates over 250 leading interactive companies actively engaged in interactive advertising while the MRC is comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. These Guidelines, a joint effort MRC and IAB, "will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks." as announced by IAB.
Other companies who would participate in the Working Group include: Ask.com, LookSmart, Microsoft Corp., Yahoo!, etc.