In the recent time Google updated its personalized search results. This change was a step up from Google to induce more people to make use of personalized search results. However this change was so subtle that users probably did not notice it. This mainly meant that each and every search result you click on, every RSS feed you subscribe to and every link that you bookmark will enable Google to further improve the personal search result.
Search Engine Land has further explained 3 Ranking Survival Tips For Google's New Personalized Results for search marketers as it means that new skills and techniques are needed to achieve search visibility.
According to Search Engine Land the survival tips are:
- Optimize For Google Services
The three Google services you might want to socially optimize for are:
Google Personalized Homepage, the widgetized box of AJAXified customizable tricks now advertised on the main Google.com home page.
Google Bookmarks, an unexciting but marginally useful bookmarking tool.
Google Reader, the Bloglines-beating RSS reader I recently fell in love with.
Beyond your search history, Google also looks at the content on your Google Personalized Homepage – what gadgets you have there, feeds you are reading and so on — in order to shape your personalized search results. This is a new signal they've just started to use. Another new signal is Google Bookmarks. Pages you save in these also influence the results.
- Optimize For Social Search
Social search sites such as Digg, Del.icio.us, Reddit, Bluedot and StumbleUpon are often accused (particularly in the case of Digg) of sending largely useless and even unwanted traffic. And for some kinds of sites they're just wholly inappropriate. However, if you can, you should get traffic from them to help with Google.
- Optimize For Social Networks
People are widely acknowledging the growth and buzz about social search and how those sites can drive traffic. But what about social networks?
Social networking means finding the movers and shakers, those who can swing traffic your way on the blogosphere. It can also mean finding them through formal social networking sites like MySpace.
For a better insight read the full article.