Nov 5, 2006 113 reads by Navneet Kaushal

In an interesting study, "The New eCommerce Decade: The Age of Micro Targeting",  conducted recently by Piper Jaffray & Co., it was found that Internet search was more efficient. It compared the customer acquisition costs of search, Yellow Pages, online displays ads, e-mail and direct mail. Customers prefer Internet to online market places for finding products and services.

The study also showed that Yellow Pages came as the second-most efficient at $20 per customer acquisition, after that comes online display ads at $50, e-mail at $60 and direct mail at $70. It is believed that with the increase of local search, the current number of 700,000 online advertisers might go upto 2- 4million over the next five years.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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