Danny Sullivan Trashes Google's Top Search List 2006

Dec 30, 2006 | 148 views | by Navneet Kaushal
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Last few days has seen much talk about Google's top search list 2006. However, the Search Engine Land has provided certain critical notes on Zeitgeist data raising credibility of Google's top search list the year.

It reads, “As a result the list that they supplied is pretty much meaningless, and who is to say that the version released in 2005 is actually any better. So thanks for that Google – I'll be sure to use Yahoo or Ask next time around; I might be able to trust them a little more.”

It added, “What about MySpace? It was already popular in 2005 (in fact, the top gaining term), so how did it show up again in 2006. It kept gaining that much from 2005 levels.Queries had to show gain, but it wasn't as simple as taking the raw "top gaining" queries. Consider a search that happened only once in 2005 and then happens 10 times in 2006. That's a 1,000 percent rise (if I've done my math right). If it happens 100 times, that's a 10,000 percent rise. Small volume terms like this could have raw percentages that outweigh large volume terms like Bebo. That's why volume was considered in creating the list”.

So far there has been no explanations from Google. Our last post was about Firefox creator, Blake Ross, losing faith in Google. Now Danny Sullivan has lost faith too. The matter of concern is they are not lay users who are simply disappointed with the service. The criticism goes deeper and Google has to sit up and take notice of it.

4.thumbnail Danny Sullivan Trashes Googles Top Search List 2006

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Danny Sullivan Trashes Googles Top Search List 2006
4.thumbnail Danny Sullivan Trashes Googles Top Search List 2006