Oct 25, 2013 113 reads by Navneet Kaushal

It was the last day at Pubcon but excitement level was still high. The day 3 began with the usual address by Brett Tabke and was followed by the Keynote by Scott Stratten.

Here's the detailed overview of Day 3 at Pubcon Las Vegas, 2013:

1.) QR Codes, Unmarketing of Logo and Immediacy: Keynote Address by Scott Stratten at #Pubcon Las Vegas 2013, Day3!

Counted amongst top 5 social media influencers in the world and named as one of the "America's 10 Marketing Gurus", when Scott Stratten took over the stage, everybody was eager to have a piece of his mind. Scott shared the data of Noooo button site and talked about unmarketing the logo. The keynote address also had discussion on "What customers remember about a company?","Marketers screwing up QR codes", and "Why to dig into headline data".

  • Speaker: Scott Stratten

2.) Real World Low-Risk High-Reward Link Building: #Pubcon Las Vegas, Day 3!

Projecting link building as an organic and strategic effort was the aim of the session. The speakers talked about tactics being used by top link builders to increase the popularity of websites that too with quality inbound links. It was an eye opening session to latest tools and gaining easy backlinks that are worth preserving.


  • Greg Hartnett


  • Russ Jones – Chief Technology Officer, Virante, Inc.
  • Dixon Jones – Marketing Director, Majestic SEO
  • Rhea Drysdale – CEO, Outspoken Media

3.) Links with Maximum Juice & Minimum Risk: Session on #Pubcon Las Vegas 2013, Day 3!

Link building is one of the most important and complicated parts of an SEO campaign. Google updates have made the process far more complicated. The experts in this session looked at the best of the ways to get links, which are high quality, relevant, organic, and permanent.


  • Greg Boser


  • Loren Baker – VP of Business Development, Copyblogger Media
  • Jennifer Vaniderstyne – Sales & Marketing Manager, Internet Marketing Ninjas
  • Kenny Hyder – Founder, Hyder Media

4.) Competitive Intelligence – Social Media Tools and Tactics: #Pubcon Las Vegas 2013, Day 3!

Online competitive research can play a determinable role in defining the marketing strategies of a company. You get to learn a lot about your competitors and the industry with a competitive analysis. The panel of experts discussed the relevance of competitive analysis & the social media tools and tactics that must be used.


  • Joe Larato


  • Matt Siltala – President, Avalaunch Media
  • Elisabeth Osmeloski – Executive Features Editor, Search Engine Land
  • Jacob Hagemann – Founder, Hoosh Technology, SA

5.) Negative SEO – Hot Topics and Trends Panel

For Google, negative SEO is a crime. The session discussed negative SEO that is not appreciated by Google and how webmasters can protect their sites from the negative tactics of the competitors.


  • Aaron Kronis


  • Jonathan Goodman – President, Halyard Consulting
  • Joe Laratro – President, Tandem Interactive
  • Dwight Zahringer – CEO, Trademark Productions / TruReview.com
Day 3 at #Pubcon Las Vegas, 2013 – An Overview of Sessions!, 4.5 out of 5 based on 8 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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