A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!

Feb 14, 2014 | 882 views | by Navneet Kaushal
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There is no average day in the life of a spam fighter because new is thrown at them all the time, says Matt Cutts, Google's head of Search Spam. In a recently launched Webmaster Help Video which is interestingly long and engrossing, Cutts replies on what it's like to fight web spam.

The question posed was:

What is a day in the life of a search spam team member like? What is the evolution of decisions in terms of how they decide which aspects of the search algorithm to update? Will certain things within the algorithm never be considered for removal?

In not more than 8 minutes, Matt explains about the manual and engineer spam fighters at Google. The manual fighter is in charge of the reactive and proactive spam. He reacts to the spammy content by removing it as soon as a spam report is alerted. The engineers handle only the proactive ones. As Matt says, a major part of the engineer's day is spent coding and writing algorithms to fight spam.

According to Matt, a good spam fighter is one who can discern the trends and patterns which are causing certain spammers to rank high, investigating loopholes which are exploited by them, and then finding solutions to squash them.

The spam fighters keep on continuously rearrange their priorities. The stale, outdated and defunct algorithms which are no longer needed are revisited. When they look back at the end of the year, says Matt, what they accomplished versus what they wanted to accomplish at the beginning of the year, are very different.

A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!, 5.0 out of 5 based on 2 ratings
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Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!
1.thumbnail A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!