Sep 21, 2006 115 readsby Navneet Kaushal

Aaron Wall wrote a blog post titled  Why Do Keyword Tool Search Estimates Vary So much?. In his post, he suggests that the tools should serve as a way of identifying trends in various keywords, rather than being relied upon for hard numbers. According to him, the keyword suggestion tool should be used for more qualitative purposes.

He advices to look at keyword depth, related words, and reasonable modifiers. "Depth and related words matter far more than just the sheer volume for a generic term because the longer queries are more targeted and thus easier to monetize, and longer search phrases are typically easier to rank for than shorter keywords."

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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