All that happened in the world of search engines in the third week of November. All the blogs are all in chronological order. Enjoy!
- Google Cracks Whip Again: Disable ads for more "buy PageRank"-type queries!
Google has aggressively begun to crack down on Ads that violate Google's quality guideline of "paid links should be disclosed through a "rel=nofollow."
- Microsoft Launches adExcellence, the adCenter accreditation
"Microsoft adExcellence, opening to all U.S. adCenter users today, is an official training and accreditation program for adCenter. The Microsoft adCenter Add-in for Excel 2007 and the Webmaster Center are new tools designed to help advertisers improve the quality of their search advertising campaigns and help optimize Web sites for Live Search, respectively."
- Google AdSense's "Advertise On This Site" Feature Will Be Dropped
The reason for dropping this feature is "not been performing as well as we had hoped, and in the coming weeks the feature will be retired. It was not able to meet the expectations Google set out for this program.
- Microsoft's Live Search With Site Links
With this latest feature, one does not have to spend time hunting through web pages to find relevant information that they are looking for. Now users get regular search result listing, along with extra sub-page links. Even though, this feature is not new at all, it will help users a lot.
- Yahoo! Search Weather Update With The Use Of X-Robots Tag
The step is taken by Yahoo! to simplify webmaster's control and monthly weather update. To take advantage of this new feature, one needs to simply add the following page level tags to the X-Robots-Tag directive in the HTTP Header.
- Google AdWords' "Target Customers By Location" Feature Gets Improved
The "target customers by location" feature in the AdWords console has been improved by Google. As compared to the earlier multi-step process, the new method is much more intuitive. It also has four tabs, like "Search," "Browse," "Bundles" and "Custom." The interface overlays this screen above the AdWords interface and takes help of the Google Maps technology.
- Google Describes Meta Tags And Web Search!
With accurate meta tags, Google will crawl, index and return your site in search results. Meta tags provide information to all sorts of clients, like browsers and search engines. To know how the meta tags for the following HTML page will be interpreted by Google, read on.
- Full Coverage And Flashback!: SES Coverage Chicago 2007
Here's our coverage of SES Chicago 2007, an intersection of search, marketing & commerce
- Full Coverage And Flashback!: Webmaster World PubCon Las Vegas 2007
Typing away furiously without breaks for long stretches, our writers worked non-stop to bring you the latest from Las Vegas on all things Search & Internet Marketing.
Until next week, keep posting your comments, views and keep reading PageTrafic Blog.