Nov 26, 2014 113 reads by Navneet Kaushal

Google has announced the addition of new features for mobile search results centered on shopping ads. Through this move, it aims to introduce more detailed product data in the search interface as well as the local inventory and 360 view of the product imagery.

These desktop shopping features are being brought by Google to mobile as it has seen "a 3.5X increase in shopping searches coming from smartphones year-on-year." Consequently, mobile has gained in importance and now it is all about a more detailed and richer product experience.

This includes an expanded product card with rich content as can be seen below:

More Details, 360 Degree Views and Local Inventory Added To Google Mobile Shopping

Local inventory ads will be available on tablets and shoppers can find products close by using any device. This ensures advertisers will be able to engage in the promotion of their local products through the holiday season.

More Details, 360 Degree Views and Local Inventory Added To Google Mobile Shopping

Products will be brought to life on Google Shopping as people can now see images from numerous sources and view products from different angles through a 360 degree view on mobile.

More Details, 360 Degree Views and Local Inventory Added To Google Mobile Shopping

Advertisers can take advantage of Auction insights segmented by device to see product visibility for smartphone users and find out how they compare to the competition. Google’s recent post on new reporting launches provides new, fresh insights on shopping campaigns.

More Details, 360 Degree Views and Local Inventory Added To Google Mobile Shopping!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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