The CEO of search marketing firm, Did-it.com, has resigned from his post, on February 7, over "fundamental disagreement about the direction of the company." Wise has said:
"I wanted to take the company in one direction. As CEO, and as a guy who really, really helped scale and create the brand that it has in the marketplace, that's what I wanted to do,"
He has been the CEO of the firm since January 2005 before which he was with Ask. Kevin Lee, executive chairman and co-chairman of the company, said:
"We talked about the direction of the company, and decided that where we want to take the company is not the best fit, so he's going to be moving on to other endeavors,…It's just really a matter of prioritization of different things."