In the next 5 years digital will account for 75% of the marketing budget but only 21% companies believe their business will be known as a digital business. Interestingly, these companies are still investing more and more in digital channels like online display ads, social media and e-mails.
Today’s infographic based on the findings of an Accenture Interactive CMO survey shows how marketing will change in the next five years with the industry going more and more digital. The infographic appeared on Adweek last week.
Infographic: Digital to Grow to 75% of Marketing Budgets in Next 5 Years!,