US Display Spend to Beat Search Spend in 2016, says eMarketer!

Jan 12, 2016 | 2,087 views | by Ritu Sharma
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eMarketer has estimated that in 2016 digital display ad spending will surpass search ad spending in the US for the first time.

The display ad spend will be an estimated $32.17 billion where as search spend will be $29.24 billion.

Image 1 US Display Spend to Beat Search Spend in 2016, says eMarketer!

One out of every 5 dollars in digital will go to “banners and other” display ad types. Video will take up 14.3% of the total digital spending as compared to 12.8% in 2015.

Rich media and video will both see a significant growth of 36.4% and 28.5%, respectively.
“Rich media’s growth will be driven by growing adoption of “out-stream” and in-feed video ad formats, while video will grow due to publishers looking to capitalize on high-demand, high-value in-stream video ad inventory.”

Desktop will gain the most from video ads, garnering 57.5% out of an expected $9.59 billion in spending. Of the $22.58 billion from banners, rich media, sponsorships and display formats, 77.5% will be spent on individuals on smartphones and tablets.

Image 2 US Display Spend to Beat Search Spend in 2016, says eMarketer!

 

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.