Recently, there were all kinds of reports going on that Google will now be requiring one domain per ad group in their new display URL policy in the AdWords program. But these were just conjectures as the official confirmation was yet to come.
But lately, an AdWords Advisor in a WebmasterWorld thread confirmed the change:
- "I can confirm that there is a change coming up, the intent of which is to make sure users are sent to the site to which they expect to be sent.
- That said, I am so far behind in general (which, by the way, also accounts for my less than sterling attendence in the forum the past week and more) that I am not yet up-to-speed on the details.
- I will look into it and post again later. To set reasonable expectations, it is not likely to be earlier than late in the day tomorrow (Friday) – just looking at what I've got to get done before I can even start digging into it.
- My apology for not having a concise answer, right now."
Discussion is going on at the WebmasterWorld.