DoubleClick To Be Acquired By MSN

Mar 29, 2007 | 4,334 views | by Navneet Kaushal
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Reports have surfaced that MSN may be eying Manhattan based online advertising firm DoubleClick which is worth about $2 billion.

New York Business reports:
The acquisition of DoubleClick, which boasts 1,500 clients worldwide, would enable Microsoft to make a big stride in the online advertising market. Last year, Microsoft acquired Manhattan-based startup Massive Inc. for about $400 million to enter the video game advertising business.

DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005, analysts said.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail DoubleClick To Be Acquired By MSN
4.thumbnail DoubleClick To Be Acquired By MSN