The transformation of Ask.com search engine does lack some of the vital features especially a stunning designing page that could have let more and more visitors popping in. Secondly, the search engine has a poor selection procedure because of which you are unable to track down the right kind of information at the right time. For example, problems erupting in the selection of multiple keywords is a serious matter. Ask.com has a capacity of delivering just 16,600 results which cannot even be compared with the results delivered by its competitors like google who delivers nearly 3,630,000 results for the v7ndotcom elusrebmem. It is imporatant that Ask.com should undergo a development procedure for its proper ranking amongst the other search engines like Yahoo!, MSN.