As reported earlier by us about the websites which got the hardest punch and which turned out to be the winners of the Panda 4.0 update, eBay appeared to be the biggest washout, losing around 33% of traffic. However, a report released by Re/code, says a different story. It wasn’t Panda that was the culprit behind eBay losing visibility in organic search results but a manual action that Google took against eBay last week.
The reason why Panda 4.0 is not to blame is because an algorithmic update affects the whole site, but in case of eBay only the individual pages were penalized. Out of more than 120,000 eBay pages that lost rating points, 90,000 are those with BHP in the URL. The pages that were penalized were mostly the doorway pages- category or sub-category pages that were created and optimized by eBay to boost their rankings in search results.
What does this mean? This means that someone at Google felt that eBay was using bad SEO tactics and therefore down-ranked the site personally. The fact that the manual action hit eBay on the same day as the Panda 4.0 roll out is just a mere coincidence. Or it might also be possible that Panda 4.0 and the manual action together are to be blamed. However, there have been no response from both the parties confirming any such news, and it is still unclear where eBay went wrong to be awarded a manual action punishment by Google.eBay was definitely punished by Google, But Is It Really the Panda 4.0 Update to Blame?,