Edison Might Turn Things Around For Ask

May 4, 2007 | 3,488 views | by Navneet Kaushal
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Ask's Co- Founder, Apostolos Gerasoulis's grand wish of making the 'Edison algorithm' a part of our daily vocabulary might just see light. Greg Ott,  Ask's VP of marketing recruited Crispin Porter + Bogusky of Burger King, Virgin Atlantic Airways, Coke Zero fame, to familiarize laypeople with algorithms. The Algorithm is On The Move which feature many billboards is Crispin Porter + Bogusky's way of popularizing the Edison Algorithm. In response, threads show a confused understanding of the ads.

The Edison Algorithm is a combination of two of Ask's purchases, Direct Hit and Teoma. Direct Hit provides Ask Jeeves with an automated, crawler-based solution and Teoma is based on link analysis. Thanks to the campaign Ask saw a 42% increase in media and advertising revenue. Currently, things seem to be going well for Ask!

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Edison Might Turn Things Around For Ask
4.thumbnail Edison Might Turn Things Around For Ask