May 26, 2014 113 reads by Ritu Sharma

In the recent Webmaster Central blog post, Google explains webmasters how it tries to understand their pages by executing JavaScript. Google says that it sees the content more like modern Web browsers, includes the external resources, executes JavaScript and applies CSS.

According to Google, these are the possible reasons which can prevent Google from rendering your page, and this is how you can prevent them from occurring:

  • Blocked JavaScript and CSS files: If JavaScript or CSS files are blocked, Googlebot will not be able to retrieve them and the indexing systems will fail to see your site like an average user. Google recommends to make sure that JavaScript and CSS are not blocked, allowing Googlebot to retrieve them. Even in the case of mobile optimized websites, CSS and JavaScript help Google understand whether or not the pages are optimized for mobile.
  • When your server fails to handle crawl requests: In order to ensure that Google renders your pages, look into it that your servers are able to handle crawl requests for resources.
  • Degrade your site gracefully. By doing so you will allow users access your content, although their browser doesn't have compatible JavaScript implementations. This will also help visitors with JavaScript disabled or off, and search engines that can't execute JavaScript.
  • Google also fails to render the page fully and accurately when the JavaScript is too complex or arcane to execute.
  • In some other cases, the JavaScript removes content from the page rather than adding content. This prevents Google from indexing the page.
Want to Ensure Accurate Rendering of Your Pages by Google? Here’s What Google Recommends to Do!, 3.0 out of 5 based on 2 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • Good note on Javascript and CSS Ritu. Each plays a big part in renderering, so dig deeper into each if you're running into issues.

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