May 30, 2014 114 reads by Ritu Sharma

What are the skills needed by marketers? Interestingly, senior marketers seek their team to have the right soft skills apart from the usual broad knowledge and vertical skills. 75% of senior marketers say that they want the new recruits to be able to embrace change readily.

What are the Essential Skills for Modern Marketers?

Today’s infographic by shows what the senior marketers look for in new recruits. The essential skills have been divided into three categories- with most emphasis on soft skills, besides hard skills and vertical skills.

What are the Essential Skills for Modern Marketers?

Weekly Infographic- What are the Essential Skills for Modern Marketers?, 3.0 out of 5 based on 2 ratings
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • Embrace change! Smart Ritu, and the great secret to marketing success. Thanks for sharing!

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    • Ritu Sharma

      Thanks Ryan. With the ever changing marketing world, I am sure we will have something new coming up soon.

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  • Ann07

    I agree that senior marketers are seeking for something new in this new generation. Well, to improve marketing for the best outcome, it is good for your team to have soft skills aside from hard and vertical skills given as effective marketers.

    I’ve learned here that it is important to have soft skills, which includes the ability to embrace change, to spot opportunities, to adapt strategies quickly and to deal with uncertainties.

    Being open and collaborative and being a lateral thinker, a passionate learner, as well as being comfortable in taking risks is also part of soft skills.

    I’ve indeed learned a lot here. Thanks for the post! 🙂


    By the way, I found this post shared on

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