In an article on SEOMoz, Rand Fishkin informs Every Site is Linkbait & Linkerati Worthy. He talks about how any site is capable of attracting significant links.
How do you build a site that crushes the competition -one that ensures your utter dominance in the field of baking cakes and shlepping latkes? Simple. You build not only for your customers, but for the linkerati, too.
Six steps he talks about in the article
1. Know your linkerati
2. Broaden your reach
3. Brainstorm content ideas
4. Create a site architecture that allows for inclusion of your content
5. Build a phenomenal site
6. Launch & promote