Exclude Competition With new AdWords Tool

Jun 18, 2007 | 2,074 views | by Navneet Kaushal
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Webmasterworld discusses an exciting new feature called I.P. Exclusion through which "you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear." With this new tool, webmasters can exclude upto 20 IP addresses as per campaign.

To exclude IP addresses, follow the steps below:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click Tools at the top of your Campaign Summary page.
  3. Click IP Exclusion under 'Optimize Your Ads.'
  4. Select a campaign, and click Go.
  5. Enter the list of IP addresses to be excluded.
  6. Click Exclude IP Addresses.

Once you've excluded IP addresses for a campaign, you can view or edit your list by following these steps:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the campaign you wish to edit.
  3. The number of existing excluded IP addresses will appear beneath the campaign name and daily budget.
  4. Click View/edit.

A note of caution: many huge Internet Service Providers (ISPs) have a variety of IP addresses for all their users. When you exclude one IP address which also serves as a proxy for other users, you are blocking a huge number of legal and possibly profitable traffic. Google Inc is not responsible for this.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Exclude Competition With new AdWords Tool
4.thumbnail Exclude Competition With new AdWords Tool