"Expandable Ads"â€“ A New AdSense Ad Format By Google

Google has just initiated a new ad format for its AdSense program. It is called â€œExpandable adsâ€ and is currently available for European and North American visitors only.

â€œExpandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action.â€

These ads will only expand when the user will click and interact with the ad barring mouseovers and rollovers. It is done to make sure that the accidental expansions are kept away from your site! In order to use â€œexpandable ads,â€ you need to enable image ads in your AdSense account and add the AdSense code.

Here is how the format beneficial for the advertisers:

â€œThis creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.â€

What about the earnings?

The basis of earning can be either CPC (cost-per-click ) or CPM (cost-per-impression ). As far as the CPC revenues are concerned, they only apply for actual visits to the ads landing page, and not when a user clicks to expand the ad.

Here are a few policies that are linked with the working of Expandable ads:

Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.

An expandable ad won't expand more than double its width or height.

Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.

The user may close the expanded panel at any time.

All expandable ads must comply with our standard AdWords image ad policies.

Click on this link (FAQ) for more information!

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.