In its recent statistics release, Facebook revealed that it has experienced an explosive growth in the video uploads and views. Since June 2014, the social network has averaged more than 1 billion video views daily.
Other stats revealed are:
- Over the past year, the number of video posts per user have grown to 75 percent globally and 94 percent in the U.S.
- The amount of video from brands as well as users on News Feed is increased by 3.6 times year-over-year
- More than 50 percent of the Facebook users who visit the social network daily watch at lease one video per day
- 76 percent U.S. Facebook users said that they discover videos on the social network
- 65 percent of the global video views are occurring on the mobile devices
Discussing the shift towards video in an IQ Post, Facebook said:
People speak a new universal language – one that is made up of photos, emojis, stickers and videos. This visual language is seen as a succinct, time-efficient and powerful way for people to get their point across.
Helping to drive this development is mobile technology, as it allows people to have a camera with them at all times to capture and share images and express themselves using sight, sound and motion.
On Instagram, people have always communicated visually. More than 300 million people around the world post more than 70 million photos and videos each day on Instagram. Meanwhile, the average number of stickers shared per day on Facebook around the world climbed 75 percent from 2013 to 2014.
Another Facebook Media post provided further advice to content creators:
The most important thing to remember when creating video for Facebook is that it will be a part of News Feed. As a creator, you should be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share.
With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos that grab people from the first frame of video. Shorter, timely video content tends to do well in News Feed. Keep in mind that auto-play videos play silently in News Feed until someone taps to hear sound, so videos that catch people’s attention even without sound often find success.
Whether you’re a journalist in the field or a public figure sharing a part of your life, post raw videos that are compelling, shareable clips that no one else will have.
Finally, it’s important to know what your audience likes. Look at your video insights to understand what people enjoy seeing, and what doesn’t work so well.
While the social network is overwhelmed with the response, how often do you engage with the videos on Facebook?Facebook Gets More Than 1 Billion Video Views Daily!,