Last October Facebook had introduced Slideshow ads on Facebook and Instagram. Slideshow lets advertisers build lightweight videos from a set of photos or a video, easily. Facebook has announced new features to Slideshow ads.
“Although slideshow was created to allow advertisers to use video-like ads in areas with slow connections, it's become a great asset for large and small businesses around the world who want an easy, cost-effective way to showcase products and tell their brand story. Slideshows can be created in just minutes with little or no production costs and are more engaging than still image ads.”
Add text and music
To create a visually rich experience, advertisers can now add text, select templates and choose colors. They can also choose from audio tracks with different themes and very soon will eb bale to upload their own tracks.
Create slideshow with mobile on the go
Advertisers will be able to create slideshows with Facebook Android mobile device.
Use assets from our stock image library
“It's now simpler than ever for businesses to create beautiful, eye-catching ads without any creative assets of their own. Slideshow is now fully integrated with our stock image database and the Pages Photo Library feature, so advertisers can choose from thousands of stock photos, reuse photos from their Pages Photo Library or upload new photos.”
Bring Video To People On Every Connection Speed
Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select 10 image stills to use for building a slideshow. This can be combined with 2G targeting to simply and effectively deliver video creative to users on low bandwidth connections.Facebook Adds New Features To Slideshow Ads,