Facebook Ad insights currently possess additional features namely delivery and spend ratings. Both of these provide marketers a more comprehensive look regarding the way ads are presently performing.
A latest addition is the Relevance Score. This refers to a rating on a 10 point scale which measures how well audiences are reacting to the ad. The calculation of this occurs after around 500 impressions are received by the ads.
Another additional feature is the ratings of low, medium or high associated with how many times users have performed the required and desired actions such as likes, website visits and shares.
Facebook has also added ratings of low, medium as well as high linked with the number of times Facebook users opt not to see brand linked ads or hide them. Marketers should be able to access these statistics for more insights. It has also released a Bounty Hunter’s Guide for providing researchers with more insights regarding how to collect points for revealing white hat bugs. With increased focus on security and ad insights, Facebook is working to make changes in the way marketers can use it.Facebook Adds Relevance Score & Negative/Positive Feedback to Ad Insights!,