Facebook Ads Updated with Bigger Images and News Feed Placement Options!

May 29, 2013 | 2,197 views | by Navneet Kaushal
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Facebook Ads have recently undergone an update session, which will let users upload bigger images and do many more things in their account.

The Facebook's Create Flow is suggesting users to add larger size images in ad units. The image dimensions of 100×72 pixels for traditional ads in the news feed have been replaced with 308×308 pixels, which is a significant larger canvas size.

Image size1 Facebook Ads Updated with Bigger Images and News Feed Placement Options!

However, many searchers found inconsistent information for this new image size in the SERPs. It seems that Facebook hasn't updated the meta description yet. 

Meta Facebook Ads Updated with Bigger Images and News Feed Placement Options!

Image size 1 Facebook Ads Updated with Bigger Images and News Feed Placement Options!

The feature has been rolled out for selected accounts and some of the users who tried uploading 100×72 pixels image were alerted to upload an image size of 120×120 pixels at least.

For those advertising their business, products, or services on Facebook, it is important to understand that the ratio and size of the image will impact the new traditional ad image and its placement.

This is how a bigger 308×308 image will look like

Bigger Facebook Ads Updated with Bigger Images and News Feed Placement Options!

But, you have to understand that new image dimensions will also affect the right column ad image.

Right column Facebook Ads Updated with Bigger Images and News Feed Placement Options!

If you have noticed in the above image, Facebook has shrunk the image to fit into the dimensions of the traditional 100×72 pixels image. As a result, your image will appear as it is not optimized for the traditional ad for the right column.

You can also keep the right column ratio (100×72) but enlarge it so that it fits into the 308×221 format. This will give a nice and bigger news feed ad image.

Big news feed Facebook Ads Updated with Bigger Images and News Feed Placement Options!

Another update is the ability to connect the ad to the Facebook Page, so that it is visible in the news feed. The Facebook Page will display profile image and provide options to Like, Comment, and Share, which will let advertisers do some additional branding.

Facebook page Facebook Ads Updated with Bigger Images and News Feed Placement Options!

Advertisers should keep in mind that the ad in the news feed will place the body copy above the headline. As a result:

  1. Users can take social actions
  2. Orientation of text is flipped

So, Facebook advertisers have something new to play around with and improve their visibility.

Facebook Ads Updated with Bigger Images and News Feed Placement Options!, 5.0 out of 5 based on 2 ratings
4.thumbnail Facebook Ads Updated with Bigger Images and News Feed Placement Options!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Facebook Ads Updated with Bigger Images and News Feed Placement Options!
4.thumbnail Facebook Ads Updated with Bigger Images and News Feed Placement Options!