Jun 29, 2015 113 reads by Ritu Sharma

Facebook has announced a new addition today. This useful new addition will help the page owners gauge the success of their videos across the custom date ranges.

Earlier, the page admins were only able to track the video metrics on a video-by-video basis. But now, with the introduction of the new “Videos” tab in the page insights, the admins can view the overall performance of all the videos posted across their chosen date range.

The admins can now measure views vs. 30-second views, and also switch between Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat in the new videos tab.

Also, the admins will be able to determine more accurately how their audience views their page’s videos day-by-day, by tracking these metrics over a custom time period.

Another relevant metric in the videos tab is the top videos posted within a specific date range that is measured on the basis of reach, views and average completion.

With all this information in hand, the page owners can see what types of videos are capturing the attention of people, the one’s that are holding people’s attention and the kinds of videos that the audience do not really enjoy.

Moreover, the page owners will be able to view metrics for the videos shared from the other pages. This could be a good technique to test the audience’s viewing pattern using other page’s videos. That information can be used in future to help create videos that garner responses from people.

According to Facebook, all the above mentioned features will be available worldwide in the upcoming weeks.

Facebook Announces The Addition Of ‘Videos’ Tab To Page Insights!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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