Facebook will soon introduce the call-to-action buttons for web pages indicating that the feature will be launched in the US within the coming few weeks and globally next year, though several page administrators have already accessed the features before the official announcement by the Facebook.
The 7 calls to action to be available for pages are as follows:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Page admin can also choose the destination users who click the buttons on iOS and Android devices will be sent to.
Regarding the new feature, Facebook said:
“Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help pages drive business objectives.
Designed to bring a business’ most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’ goals.”
On the news page, Facebook also shared that using Call-to-Action button helped Dollar Shave Club boost its customer acquisition efforts. Here’s the testimonial:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club”Facebook Announces Call-to-Action Buttons for Pages!,