Facebook has launched two brand new tools for local business advertisers. These are an easier way to create local ads for all business locations.
Facebook said: “Ads work best when they’re relevant to the people that see them, and now local awareness ads have new features that make it easier for businesses with multiple stores to create highly relevant ads for each of their retail locations.
New updates to local awareness ads allow businesses using Locations for Pages – a tool for connecting and managing business Pages with multiple store locations—to use information from each of their Pages to add dynamic ad copy, links and call-to-action buttons to their ads, so each ad is localized for its corresponding store.”
Page Insights section will now have a tab providing information about the groups of people near the store. Local Insights will provide information about demographics and trends of the people near the store. Business owners can also find neighborhood’s busiest days in a week and the times of day.
Facebook Announces Two New Tools For Local Marketing!,