Sep 21, 2012 113 reads by Navneet Kaushal

This is big news for Facebook marketers. Facebook is now testing its mobile ad network where advertisers can reach out to users with app stores ads or other site ads. The targeting will be done on the basis of the data gathered of the sites that appear while the users are on other apps and mobile sites. This testing is being done to fulfill the purpose of showing relevant ads to Facebook users who are mobile and may also be not on Facebook’s properties. The bottom line: Facebook earns ad revenue without having to worry about hampering user experience.

The social network has been quoted across the web stating:

“Starting later today, you may start seeing banner and interstitial ads targeted by your Facebook biographical and social data within non-Facebook mobile iOS and Android apps plus mobile websites where you’ve authenticated with Facebook. The targetable data includes your age, gender, location, Likes, friends who’ve used an advertiser’s app and basically any other targeting options in Facebook’s standard ads marketplace.”

How It Will Work

When advertisers will pay a certain amount to Facebook to reach target users, Facebook will match its user ID with a number of mobile ad exchanges. A Facebook user visits the app and the mobile ad exchange asks Facebook whether this user fits the targeted demographic. When Facebook gives the green flag to the ad, it pays the exchange its cut and the user sees the ad. The important thing here is that these ads will not have a social touch with ‘no friends like this too’ approaches. In fact they would be serious requests for downloading apps etc.

How App Developers Will Benefit

Facebook will give the app developers access to rely on its specific user data set and target accordingly. Such accurate user data will benefit app developers a lot and they wouldn’t mind paying Facebook even more. This mobile ad targeting is in the testing phase and Facebook hopes to cash in on its user data without hampering user experience.

Facebook Beta Introduces New Mobile Ad Network!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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