Facebook has announced that users will see fewer promotional posts from Facebook Pages, which is definitely going to impact businesses that are using the social network as advertising platform.
Starting in January, Facebook will not just target the Facebook ads, but also regular Page posts that look much like ads to the social network. Revealing more about the change in a blog post, Facebook said that the move is the result of the survey conducted amongst hundreds of thousands of people. They all wanted to see more stories from friends and the Pages they care about, which means lesser promotional content.
Facebook has said that it will start treating the promotional posts like News Feed ads, which have fixed quantity and quality (maximum of two a day per advertiser and based on engagement & hiding) controls.
It also wrote: "All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time".
Here's what people said they don't want during Facebook survey:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Here's the visual example that Facebook has shared.
The move is surely going to anger advertisers but Facebook is clear that its priority is to make the users happy & engaged. So, Page owners will have to tweak the type of content they post, if they wish to stay connected with the people who like their Page.Facebook Gives Another Blow to Advertisers: Users to See Fewer Promotional Posts from January!,