May 11, 2016 113 reads by Ritu Sharma

Facebook has updated Dynamic ads and has expanded the ad unit to Instagram.

Facebook said that they are also adding new capabilities to Custom Audiences from your website. “These updates help advertisers identify and connect with their most valuable website visitors and mobile app users. They also reflect our commitment to make Facebook, Instagram and the Audience Network the most effective platforms for driving sales on mobile.”

“You can create dynamic ads on Instagram the same way you do with dynamic ads on Facebook. To start, upload your entire product catalog into Business Manager. From there, you can buy, manage and report on dynamic ads through Power Editor. You can also work with an Instagram Partner Program company or Facebook Marketing Partner to get started. Once dynamic ads are set up, products will automatically populate based on a person’s action on your website or mobile app. That means there’s no need to configure thousands of individual ads for each product. You can also control the products you want advertised to make sure the ads pull in products that are in stock with their latest pricing. For additional reach, you can even extend your dynamic ads to Facebook and Facebook Audience Network.”

Facebook Brings Dynamic Averts For Instagram

Dynamic Ads For Travel
“Dynamic adverts for travel empower travel advertisers to offer hotel options to people who have shown interest in taking a trip, either by browsing hotels or by searching for and purchasing a flight. For example, a travel business can connect with people who viewed a hotel on their website by showing them an advert featuring the hotel that they viewed, along with similar hotels in the area. Advertisers can now also help people complete their trips by showing relevant hotels to people who have purchased flights on their website or in their app. And to help advertisers offer people the best experience, the hotel options shown include dynamic availability and pricing, so people always see the most up-to-date information.”

Facebook Brings Dynamic Averts For Instagram

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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