Jul 15, 2016 1102 reads by Ritu Sharma

Facebook has introduced Instant Articles on messenger for Android, and iOS version will follow in a couple of weeks.

David Marcus, Vice President – Messaging Products shared the news in a Facebook post “Thrilled to bring Instant Articles to Messenger for Android starting today, and to iOS in a couple of weeks.

Over 900 million people share, and read news stories privately on Messenger. From now on this experience will be meaningfully improved as stories will load up to 10 times faster than standard mobile web links, and will be enhanced with dynamic features that make the content more fluid, interactive and immersive.”

Facebook Brings Instant Articles To Messenger for Android, iOS To Follow

Josh Roberts, Product Manager at Facebook announced in a Facebook Media Post “Today we’re announcing Instant Articles in Messenger, beginning first with support for Android, followed by iPhone in the coming weeks. When you tap on an Instant Article link in Facebook, it loads up to ten times faster than a standard mobile web article, so it was important to make sure everyone on Messenger could have the same great reading experience. As we roll this out over the next several weeks, people using Messenger will see a lightning bolt on the top right corner of some links shared in Messenger, which indicates the link is an Instant Article.”

Facebook will render the Instant Articles version of the publisher’s articles whenever the URL is shared in messenger.

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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