Cost-Per-View bidding option for video advertisers that Facebook began testing on 30th June is now available for all advertisers globally.
Facebook said, “Our CPV bidding option is a 10-second bidding option. Advertisers will be buying 10-second views and is designed for those who value price certainty for video views or value video views as their primary performance metric.”
CPV is available only for video views objective and auction. It seems to be the right choice for the advertisers who prioritize view duration. However CPV will not have the same predictability and control of a reach and frequency campaign.
Facebook Cost-Per-View Bidding For Video Views Globally Available!,