According to the Social Media Update 2013 by Pew Research Center, when all the social media users are engaged in diversifying their online networking platforms, Facebook is still the dominant player.
The study by Pew reveals that more than 7 out of 10 U.S adults had Facebook accounts in 2013, a number 4 percent more from 2012. In contrast to this, around 20 percent users visited LinkedIn and Pinterest respectively.
In 2013, 42 percent of the online US adults used two more social networks. Amongst these, 36 percent were those who majorly used one social networking site and 80 percent said it was Facebook. While, 8 percent used LinkedIn, 4 percent Pinterest, and 2 percent were on Twitter or Instagram.
The photo-sharing application Instagram, which was purchased by Facebook also receives high level of user engagement. 60 percent of the users visited Instagram at least once in a day and 35 percent multiple times a day. 46 percent users accessed Twitter everyday in 2013 and 29 percent visited it multiple times in a day.
Pew also pointed that while Facebook is the dominant social networking site, other platforms too have managed to have unique demographic user profiles. Female users prefer Pinterest, users with higher income and college graduates like LinkedIn, while Twitter & Instagram are popular amongst youngsters, non-whites, and urban dwellers.
To download the full version of the report, click here.Facebook Still Dominates the Social Platform with 40 Percent Users visiting it Multiple Times a Day!,