Jan 7, 2014 113 reads by Navneet Kaushal

According to the Social Media Update 2013 by Pew Research Center, when all the social media users are engaged in diversifying their online networking platforms, Facebook is still the dominant player.

The study by Pew reveals that more than 7 out of 10 U.S adults had Facebook accounts in 2013, a number 4 percent more from 2012. In contrast to this, around 20 percent users visited LinkedIn and Pinterest respectively.

Facebook Still Dominates the Social Platform with 40 Percent Users visiting it Multiple Times a Day

In 2013, 42 percent of the online US adults used two more social networks. Amongst these, 36 percent were those who majorly used one social networking site and 80 percent said it was Facebook. While, 8 percent used LinkedIn, 4 percent Pinterest, and 2 percent were on Twitter or Instagram.

In terms of user engagement, Facebook is the most effective platform. The study revealed than two-thirds of Facebook users visited the social networking site at least once in a day and 40 percent checked their account multiple times a day.

The photo-sharing application Instagram, which was purchased by Facebook also receives high level of user engagement. 60 percent of the users visited Instagram at least once in a day and 35 percent multiple times a day. 46 percent users accessed Twitter everyday in 2013 and 29 percent visited it multiple times in a day.

Pew also pointed that while Facebook is the dominant social networking site, other platforms too have managed to have unique demographic user profiles. Female users prefer Pinterest, users with higher income and college graduates like LinkedIn, while Twitter & Instagram are popular amongst youngsters, non-whites, and urban dwellers.

To download the full version of the report, click here.

Facebook Still Dominates the Social Platform with 40 Percent Users visiting it Multiple Times a Day!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
  • No doubts, Facebook is still the Lion of the jungle as far as social is concerned. Let's see how that goes with Google+ right behind.

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