In the league of becoming a mobile company, Facebook has not abandoned desktop altogether. They announced last week that developers of Facebook applications can now add video to their desktop app ads.’
The addition of video creative to mobile app install ads was first launched in October 2013, and this functionality was added for mobile app ads via Power Editor last December.
Facebook announced last week that “select partners” will now be able to add video to desktop app ads via Power Editor and the ads create tool, adding further that the product will be available broadly soon and encouraging interested developers to sign up here for the global release.
Facebook principal, monetization Robby Banks said in a developer blog post:
“Today we’re introducing video functionality to desktop app ads to attract more people to install and play Facebook desktop games. This new advertising offering reflects Facebook’s continued investment in desktop games, and it makes it easier than ever to reach the 445 million people that play Facebook-connected games across desktop and mobile every month.
The video unit has similar functionality to our mobile app ads: It’s eligible to play automatically in News Feed, there is a persistent call to action over the video pop-up for ads rendering on the right-hand side of the page and all videos now have an end card that appears after they finish with options to replay it or install the game.”Facebook Enables Addition Of Videos To Desktop App Ads!,