In a post on the Facebook for Business page, the social media giant announced the introduction of some new tools for the brands running video ad campaigns on Facebook. The coming weeks will mark the roll out of expanded video capabilities and reach and frequency buying capabilities for those who use Facebook as a brand marketing platform. Here’s what you can look forward to:
Facebook is introducing new ways in which advertisers can use standard video ads to reach their audience and engage with them. When you create a video campaign in the Ads Create tool, Power Editor and API, Facebook will automatically optimize these ads to show them to the people who are most likely to view videos on Facebook.
You can also encourage audience to view additional content with the help of two new features:
- Advertisers who work with a Facebook account representative can create audiences of people who have already watched their videos. You can create ads for them and help them move from awareness to affinity and consideration.
- You can also encourage people to engage with your brand by adding a call-to-action button. After the viewers have watched the video, you can invite them to learn more and visit a particular page on a website.
Facebook product manager Fidji Simo says, “Advertisers have already been seeing great success with our video ads on Facebook, both with our regular video ads as well as Premium video ads. With these new enhancements, marketers can take people on an even deeper journey with their brand, by encouraging people to take an action right after they’ve watched a video, and sending them a targeted brand message later on.”
Reach and Frequency Buying:
Advertisers who are working with Facebook account representatives can now also reach more people and control message frequency. Facebook’s reach and frequency buying will allow you to manage your audience size and the frequency at which the ads will be shown to the audience.Facebook Expands Video Capabilities for Advertisers to Build Creative Brand Experience for Audiences!,