Facebook Hits New Records- Gets 3 Billion Video Views A Day!

Jan 29, 2015 | 2,132 views | by Ritu Sharma
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During Facebook’s quarterly earning call, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views per day. That’s up from 1 billion daily views Facebook reported in September. The statistics is making people wonder that Facebook is becoming a challenger to YouTube.

YouTube however still rules the domain of videos. It no longer reports daily views, but the most recent number found was 4 billion in January 2012. That number has obviously grown till recent times. Currently, YouTube says that more than 6 billion hours are watched monthly, which is roughly around 12 billion minutes a day.

But bringing YouTube down is not likely Facebook’s goal. CEO, Mark Zuckerberg said that Facebook’s emphasis on video is a sign of times. Five years ago, he said that most posts on Facebook were plainly text along-with the pictures. Now its mostly photos, videos and text.

“Over the next five years, we want to continue developing features so people can share how they want,” Zuckerberg said.

Another motive for video push- aided by Facebook’s soundless autoplay feature and video favoring News Feed algorithm adjustment last year – is to smooth the path for video advertisers. Facebook’s COO Sheryl Sandberg said that having more consumer video in News Feed helps ads that include video feel more natural.“If there wasn’t consumer video on Facebook video ads in your News Feed would be jarring,” she said. “As a percentage of the video you are seeing, video ads fit nicely into your experience.”

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.