In a recent blogpost Facebook announced that they are adding more monetization options to Instant Articles.
“Creating value for publishers using Instant Articles is extremely important to us, and it is critical to our mission of delivering the best mobile reading experience for people on Facebook. Publishers tell us they measure value from Instant Articles in terms of traffic growth and per-page monetization, so we have focused our investments in this product along those two dimensions.”
Facebook now supports larger and flexible ad units in Instant Articles for publishers with direct sold advertising businesses. “up to an aspect ratio of 2:3. Publishers can bring more of their direct sold campaigns to Instant Articles, including custom, premium formats. We expect this will expand available ads inventory and improve overall yield for publishers, while maintaining a great reading experience for people.”
Facebook’s Product Manager, Harshit Agarwal talked about Vox Media extending their custom ad units to Instant Articles. “Vox Media has seen success on the mobile web with its proprietary Athena ad unit. With this update, Vox Media will bring the Athena unit to Instant Articles across its editorial brands, including Vox.com and The Verge.”
Facebook More Value to Instant Articles!,