Facebook has given advertisers a better way to manage their accounts on the go on mobile devices by launching the mobile ad manager. Marketers would be able to access the Facebook app on iOS, Android and mobile site. The social networking giant announced the launch on its Facebook for business page.
With the new Facebook Ads Manager for mobile, marketers can now edit budgets and schedules, pause as well as resume campaigns, respond to alerts and view insights.
Facebook has also said that once these features have been rolled out to the advertiser's account, they can easily access Ads Manager on their mobile devices from the Ads Manager bookmark in their Facebook app.
Facebook mentioned that the Ads Manager will be rolled out globally in a few days, and all advertisers will have access to this new feature by the end of the summer. Only time can tell how helpful will this app be for advertisers.