Aug 22, 2014 113 reads by Ritu Sharma

Facebook is now rolling out analytics for App links. The announcement was made via a newly created blog on the AppLinks site. This is an effort to make mobile web less frustrating and help developers to measure results in a better way. The data available is simpler but it is a step to convince developers to use it for sending traffic between apps.

Now App Links include support for three different analytics tools including Facebook Insights, Mixpanel Parse Analytics for measuring traffic associated with the integration. Developers can also build their own analytics solutions using the open-source system.

Developers with the help of Facebook’s new analytics tools can see when they send someone to another app, when a user has landed up at their app through an App Link, and when someone returns to their app through another app.

After three and a half months since the introduction of App links, Facebook says that over three billion urls have been updated to work in the system. Only a month ago the total number of urls were one billion. According to the social media giant the increase in the number is due to hundreds of app developers using the system. This means when a user taps on Pinterest link on a smart phone he is now been redirected to the appropriate place in the installed Pinterest app instead of being redirected to a mobile browser page.

Facebook’s product manager Vijay Shankar said that many users do not continue further when they are redirected to a mobile browser. The main aim of App Links is to fix the problem.

In addition to analytics, Facebook has also announced several minor updates. One of them is an improved Windows Phone support. Now App Links supports Windows 8 and universal Windows apps. A back button Android support has also been introduced to help developers understanding the returning traffic which come via App links in a better way. The newly created blog will have updates in the form of example projects as well as case studies to help people know what is being done with the tech.

Facebook Introduces Analytics for App Links, 3 Billion Urls Created!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
  • As an App Developer myself, I love this move by Facebook – The more information I can get on how users interact with the Links within the Apps, the better I can make marketing decisions.

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