Facebook has announced updated features and support for marketer logos at the top of the article.
These tools have been designed based on feedback that branded content that is overly promotional is less engaging.
Facebook will automatically pull the marketer’s logo from the Facebook page, if a publisher identifies the third party product, brand, or sponsor featured in the article. The logo will be inserted next to the Instant Article’s byline.
Article Style Editor (Update)
Facebook is updating its Style Editor supporting new coloring text, and spacing features, real-time preview tool has been added showing publishers what their edits look like. These updates will be available in a few weeks.
Facebook further added, “As a reminder, publishers can still customize the text in the byline to indicate a featured marketer. They can also add a kicker and customize the style and text within it. This feature is available today.”
“These updates give publishers a diverse toolkit to take advantage of Instant Articles for their branded content. The Atlantic and The Washington Post are two examples of Instant Articles partners who are investing in this new format to connect readers with rich, quality content from marketing partners on Facebook.”Facebook Introduces Branded Content In Instant Articles!,