Jun 18, 2016 113 reads by Ritu Sharma

Facebook has announced updated features and support for marketer logos at the top of the article.
These tools have been designed based on feedback that branded content that is overly promotional is less engaging.

Marketer Logo
Facebook will automatically pull the marketer’s logo from the Facebook page, if a publisher identifies the third party product, brand, or sponsor featured in the article. The logo will be inserted next to the Instant Article’s byline.

Facebook Introduces Branded Content In Instant Articles


Article Style Editor (Update)
Facebook is updating its Style Editor supporting new coloring text, and spacing features, real-time preview tool has been added showing publishers what their edits look like. These updates will be available in a few weeks.

Facebook Introduces Branded Content In Instant Articles

Facebook further added, “As a reminder, publishers can still customize the text in the byline to indicate a featured marketer. They can also add a kicker and customize the style and text within it. This feature is available today.”

Facebook Introduces Branded Content In Instant Articles

“These updates give publishers a diverse toolkit to take advantage of Instant Articles for their branded content. The Atlantic and The Washington Post are two examples of Instant Articles partners who are investing in this new format to connect readers with rich, quality content from marketing partners on Facebook.”

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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