Facebook Introduces Branded Content In Instant Articles!

Jun 18, 2016 | 1,591 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Facebook has announced updated features and support for marketer logos at the top of the article.
These tools have been designed based on feedback that branded content that is overly promotional is less engaging.

Marketer Logo
Facebook will automatically pull the marketer’s logo from the Facebook page, if a publisher identifies the third party product, brand, or sponsor featured in the article. The logo will be inserted next to the Instant Article’s byline.

Image 11 Facebook Introduces Branded Content In Instant Articles!

 

Article Style Editor (Update)
Facebook is updating its Style Editor supporting new coloring text, and spacing features, real-time preview tool has been added showing publishers what their edits look like. These updates will be available in a few weeks.

Image 21 Facebook Introduces Branded Content In Instant Articles!

Facebook further added, “As a reminder, publishers can still customize the text in the byline to indicate a featured marketer. They can also add a kicker and customize the style and text within it. This feature is available today.”

Image 31 Facebook Introduces Branded Content In Instant Articles!

“These updates give publishers a diverse toolkit to take advantage of Instant Articles for their branded content. The Atlantic and The Washington Post are two examples of Instant Articles partners who are investing in this new format to connect readers with rich, quality content from marketing partners on Facebook.”

Facebook Introduces Branded Content In Instant Articles!, 5.0 out of 5 based on 1 rating
24.thumbnail Facebook Introduces Branded Content In Instant Articles!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.