Facebook has launched cross-device reporting for Facebook ads. It will enable the advertisers to find out how people are balancing their desktop, mobile, and tablet before making a conversion. The value of website conversion can also be found out by cross-device reporting.
Facebook talked more about this new capability in its blog:
"Facebook already offers targeting, delivery and conversion measurement across devices. With the new cross-device report, advertisers are now able to view the devices on which people see ads and the devices on which conversions subsequently occur. For instance, a marketer can view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet."
At Casual Connect, a major game conference, Facebook was seen pushing game developers to have a compatible relationship with mobile and desktop, saying that it will increase the revenue. Now, it is providing advertisers a powerful way to see the activities of cross platform users on mobile, tablet, and desktop, before making a purchase.
To see the cross-device conversions for campaigns:
- Go to Facebook Ad Reports
- Click Edit Columns
- Select Cross-Device option on the left-hand menu