Facebook has launched its new iOS and Android apps named "Facebook At Work". Along with this, it has launched another version of the app that is accessible via its main website, which will let the businesses create their own social networks amongst employees. These networks are built to look & act like Facebook.
As told by Facebook, only a handful of test companies can download the app at present. It is a collaboration tool that lets the colleagues communicate through a mobile app or web interface, instead of email. It looks and feels similar to Facebook but has a few notable differences:
- No advertisements
- Company cannot track users or hold their data
Groups is a key feature of the app, which may replace email lists that are never ending and get bigger with time.
With the Facebook At Work, the social network will compete with several companies that are already trying hard to make their place in workplace social networking, real-time document collaboration, and chatting space. Microsoft acquired Yammer in 2012 and has been incorporating it in the Office productivity tools.
What will give Facebook an edge is the familiarity, making it easier for people to adapt to the service. However, it is still not clear if Facebook will make the application public.