Facebook Introduces Two New Tools for Advertisers: Debuts Multi-Product Ads and Retargeted Custom Audiences!

Jun 27, 2014 | 1,232 views | by Ritu Sharma
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Facebook has announced two new enhancements to make remarketing on Facebook more powerful: the introduction of Multi-product ads, and updates to Custom Audiences from websites. The boldest visible change will be the Multi-product ads.

Let’s have a look at both of these updates.

Multi-Product Ads

Multi-product ads will allow businesses to showcase three products within a single ad unit. Each item will have its own image description and URL, yet will fit perfectly within the post. It works on both mobile app and the desktop.

Multi Products Ads Facebook Introduces Two New Tools for Advertisers: Debuts Multi Product Ads and Retargeted Custom Audiences!

Online retailers can combine the Multi-product ad unit with Custom Audiences from websites. E-commerce company Nomorerack tested the new feature and saw a 42% increase in click-through-rates and a drop between 42% and 45% in its cost per acquisition.

Multi-product ads are available to advertisers around the world via the Facebook ads API. Facebook said it will work to incorporate Multi-product ads into other ad interfaces later this year.

Enhanced Custom Audiences For Website

The social media giant in the coming weeks will also roll out several enhancements to Custom Audiences from websites, allowing businesses to reach people faster and build more nuanced audiences.

A new feature in Ads Manager and Power Editor allows businesses to target audiences who haven’t visited their website in a while, or people who have visited certain pages of the website.

Custom Audience Facebook Introduces Two New Tools for Advertisers: Debuts Multi Product Ads and Retargeted Custom Audiences!

Another upgrade to Custom Audiences enables advertisers to create targeted segments for different products in their catalog, along with a new feature that allows advertisers to automatically build audiences based on their past activity on their website.

Custom Audience History Facebook Introduces Two New Tools for Advertisers: Debuts Multi Product Ads and Retargeted Custom Audiences!

To help businesses get even more from their Custom Audiences, Facebook also recently launched the Facebook Pixel Helper, a new Chrome extension that lets advertisers automatically troubleshoot the Custom Audience and conversion pixel installations on their websites.

Facebook Introduces Two New Tools for Advertisers: Debuts Multi-Product Ads and Retargeted Custom Audiences!, 5.0 out of 5 based on 1 rating
24.thumbnail Facebook Introduces Two New Tools for Advertisers: Debuts Multi Product Ads and Retargeted Custom Audiences!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.
  • http://www.kingged.com/ Sunday

    The Multi-product ads is a huge step in the right direction. Advertisers now have wider options to display multiple ads.

    By and large, increase in click-through-rate remains the main objectives of most advertisers. I am certain that the Multi-product ads feature is going to encourage the move.

    I have shared this same comment in kingged.com where this post was shared and "kingged" for internet marketers.

    Sunday – kingged.com contributor

    http://kingged.com/facebook-introduces-tools-advertisers-debuts-multiproduct-ads-retargeted-custom-audiences/

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  • Ann07

    Interesting!

    Seems like Facebook is finding a lot of new ways for advertisers to entice customers.

    I think this would be good, especially for newbies in the advertising world, that would like to promote most of their products at once.

    And I think a lot of advertisers would find this intriguing as well as helpful. Can't wait to hear the upcoming feedbacks from the users themselves on this one.

    Again, thanks for sharing, Ritu.

    Ann07

    P.s I found this at Kingged.com ;)

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