Mar 18, 2015 113 reads by Ritu Sharma

Who does not believe in the power of images? It is one of the most used media to engage audience. The social network giant, Facebook, provided a cheat sheet to help the brands determine what to look for in images for their ads.

Facebook Introduces Ultimate “Cheat Sheet” To Help Brands!

Facebook introduced these tips:-

“It’s said that a picture’s worth 1,000 words, but when it comes to digital ads, the right image can mean so much more: the difference between being noticed or ignored, between helping your business’ bottom line or not.”

They also shared these best practices:-

  • Show the interesting part of your business: Win people’s attention with images of your people, products and environment.
  • Avoid distracting image elements, like bad lighting: You want people to pay attention to your image, and to achieve that certain things are to be neglected and kept in mind.
  • Match your image to your message: Your image and words should individually convey your message but ultimately complimenting each other.
  • Use images that incite emotion: Emotion is a powerful tool for connecting with your audience.
  • Use images that reflect your brand: Include your brand’s color or products in your images.
  • Stay consistent: Ad images should look and feel the same across channels so customers recognize your messages.
  • Refresh your images: Ad campaigns fatigue over time, so review performance and update your images when you see ad performance dip.
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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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