Facebook Introduces Updates to News Feed Algorithm!

Aug 9, 2013 | 1,617 views | by Navneet Kaushal
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Facebook has introduced changes to News Feed Algorithm that would now give more weight to relevance and user connections. Their goal is to provide right content to the right people ensuring that they don’t miss important stories.

facebook updates Facebook Introduces Updates to News Feed Algorithm!

The two updates to News Feed are Story Bumping and Last Actor. Story Bumping is the mechanism that bumps up the stories that haven’t been seen yet for being below the fold. Next time the user checks in, these stories will get prominence. Last Actor parameter factors in the last 50 engagements of a user, giving more heft to people and pages the user has recently interacted with.

Thanks to the updates, the popular stories will appear for longer on the feed improving users’ experience. They revealed that the change positively affected the number of likes, comments and share of the organic stories boosting these variables by 5%.

Changes in Facebook News Feed Algorithm have given users control on what they want to see on News Feed. Algorithm does this by determining who and what people want to connect with. When a user likes something, it indicates that they want to see more of it. Their feedback allows News Feed to prioritize the stories.

Facebook Introduces Updates to News Feed Algorithm!, 5.0 out of 5 based on 2 ratings
4.thumbnail Facebook Introduces Updates to News Feed Algorithm!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Facebook Introduces Updates to News Feed Algorithm!
4.thumbnail Facebook Introduces Updates to News Feed Algorithm!