Jun 11, 2015 113 reads by Navneet Kaushal

Facebook To Soon Launch Its “Buy Button” Along With Shopify!

Shopify and Facebook are teaming up to launch a Buy Button. This button will enable users to buy items found in the news feed, without leaving the world’s top social network giant.

Since July 2014 this feature had been under work. It was initially reported that Facebook would be teaming up with Stripe but then it decided to take a different route.. Stripe is the company that powers Twitter’s Buy Button.

Shopify said that a small group of merchants already have the access to this feature, so you might have come across it already. The beta test is expanding to include a variety of businesses.

Shopify promises that making purchases through Facebook is safe and secure. It is entirely up to your will whether or not you want to save payment information with Facebook for future purchases. Saving the payment information, however, is said to make purchasing easier, especially on mobile. We have also come to know that a group of US-based Shopify merchants will be receiving invitations to use the new Buy button. If you are among the chosen few, a message will show up on the Home screen in your Shopify account over the next few weeks.

The moment Facebook sales channel is added to your Shopify account, you can start posting products with buy buttons. Along with that you will also have the option to promote those posts with paid advertising. All customer and order information that comes in from Facebook can be managed through Shopify.

The trend of adding proprietary call-to-action purchase buttons to the respective platforms is growing with time. Twitter started with this trend last year in September. Pinterest announced it in February that it will be soon rolling out a Buy button, and the news has it that Google will also soon be adding a similar button of its own.

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Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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